Category Archives: Maui Jim

See the World in a New Light With Maui Jim Sunglasses

Forget rose-colored lenses, we have a much better way to see the world in all of its natural beauty. Maui Jim sunglasses are the perfect choice for the summer, with their special lens technology that makes the ocean waves and the bright blue sky as crisp and clear as can be, enhancing the scenery around you to let you truly appreciate your surroundings. Here, see for yourself!

Maui Jim sunglasses lens technology

Photo: Maui Jim Facebook page

Your view has never been so beautiful! “Welcome to Color,” says Maui Jim.

Using PolarizedPlus®2 lens technology, the lenses in these designer sunglasses reduce glare and offer you total protection from the sun’s harmful ultraviolet rays, providing contrast as well to make colors stand out as brilliantly as they should.

There are many different lens options available, and each pair of shades from Maui Jim can be fitted with any style of lens you like. What are your treatment options?

  • Regular lenses – Basic, high-quality lenses.
  • Waterproof and oleophobic treatment – Repels water and helps reduce fingerprint smudges.
  • Anti-reflective treatment – Reduces glare to help avoid eye fatigue.
  • CLEARSHELL® scratch-resistant treatment – Adds durability.
  • PolarizedPlus®2 lenses – Protects from UV rays, blocks reflected light allowing you to see beneath the water’s surface, as seen above.
  • Bi-gradient mirror lenses – Mirror coating placed on the top and bottom of lenses do the “squinting” in the sun for you.
  • MauiGradient – Dark coating on the top of the lens that gradually allows light in towards the bottom.

Maui Jim sunglasses can be fitted with your prescription as well, so you’ll have the perfect pair of shades that are totally customized to your needs.

Feel free to explore our wide selection of styles from the Hawaiian brand over at and let us know which one’s your favorite!

Top Aviator Sunglasses for 2013

Aviator sunglasses usually bring us thoughts of the summer, sitting in the sun, maybe on a beach or boat, enjoying the warm breeze and soaking in the rays. But the truth is, sunglasses are needed all year round, especially in the winter where fresh snow reflects up to 80 percent of sunlight. Thus, our favorite iconic silhouette is a perennial necessity, and today we present to you our most popular sunglasses in the aviator style to help you select the perfect frame for 2013!

Mosley Tribes Aviatrix Sunglasses

Mosley Tribes Aviatrix sunglasses are a favorite for their interesting appearance – a more rectangular version of the aviator frame featuring beautiful blue sapphire gradient lenses set in silver. Gray silicone over the ears makes this style totally comfortable.

MYKITA Franz sunglasses

Emerald may be Pantone’s color of the year, but cobalt is a seriously close second for us. You’ll see this bold blue all over the place throughout the spring and summer, so why not add a major pop of color to your wardrobe with MYKITA Franz sunglasses? This super modern aviator features screw-less hinge technology and mirror lenses for a fashion-forward look.

Maui Jim Pilot aviator sunglasses

Maui Jim Pilot aviator sunglasses are one of our most popular models in this style, thanks to its simple silver, straight-bridged frame and neutral gray polarized lenses. We love the subtle signature logo that appears on the temples, too. Chic and casual is the way to go for the perfect year-round shades.

Ray Ban Large Metal Aviator 3025 sunglasses

You knew this was coming – the quintessential aviator, the iconic Ray Ban 3025 sunglasses, remains our number one most popular aviator style. Available in multiple colors and lens choices, there is always a way to fit the Large Metal Aviator into your wardrobe. The above gold and green combo is a classic, and for those who need a more petite version, there are Ray Ban Aviator Small 3044 sunglasses.

NEW ARRIVALS: Maui Jim sunglasses

The cold winds of November have us wishing for a warm weather vacation, and who better to add to that fantasy than Maui Jim? Let the Hawaiian brand take you on a tropical daydream with the new selection available at! Here are a few of our favorites that will keep you protected in the winter sunlight and have you looking casual and stylish all season long.

Maui Jim Kamuela sunglasses

Maui Jim Kamuela sunglasses have a sporty rectangular silhouette with a flat-top front rim, with wide arms that boast a cool marbled pattern in brushed black gunmetal. The Maui Jim signature logo is etched into the upper corner of the right lens in silver, while the same logo embellishes the temples on each side.

Maui Jim Puamana sunglasses

Maui Jim Puamana sunglasses are a cool, casual style with HCL bronze lenses, surrounded by a thin brushed bronze frame with a rectangular silhouette. A single bridge sits on top of adjustable nose pads, and matching bronze arms feature a cutout detail before being capped with plastic at the tips.

Maui Jim Cliff House sunglasses

Maui Jim Cliff House sunglasses are a classic aviator frame. Its thin gloss black rim surrounds teardrop-shaped lenses, offering the ultimate protection with Maui HT lenses – High Transmission lenses that provide the most clarity in early morning, late afternoon, and foggy lighting conditions.

Maui Jim Ginger sunglasses

Maui Jim Ginger sunglasses are of the  more feminine frames in the Hawaiian brand’s collection, with a beautiful mauve frame that surrounds oversized Maui Rose lenses. The subtle rosy tint offers full sun protection and is accented by a gold etched logo in the corner. The logo is also etched into the mauve temples.

Vizio Optic Holiday Gift Guide: Men’s Sunglasses

No matter which man in your life you’re shopping for, Vizio Optic has a style for your every need! Designer sunglasses are always a great choice – they’re stylish, they’re versatile, and they are a year-round necessity. Here are our top picks for men’s sunglasses that’ll make your dad, husband, brother, son, or best friend feel cool and on trend:

For your dad:

Mosley Tribes Aviatrix G Polarized sunglasses

Whether your father cares about fashion or not, Mosley Tribes Aviatrix sunglasses are a cool and classic style. The aviator is a timeless design, with the rectangular shape harkening back to the Sixties – think Don Draper of Mad Men. The Aviatrix comes in gold with polarized lenses for extra protection in the sun.

For your husband:

LINDBERG 8555 sunglasses

Your husband will look stylish and sexy in a pair of LINDBERG 8555 sunglasses, a silver aviator made with the latest innovations in the eyewear industry. The titanium frame is ultra lightweight, and its screw-less design makes it a strong, low-maintenance accessory. Polarized teardrop-shaped lenses keep him protected against the sun.

For your brother:

Maui Jim Ho'okipa sunglasses

If your brother’s a sporty guy, or someone who just enjoys spending plenty of time outdoors, he’ll love Maui Jim Ho’okipa sunglasses. The semi-rimless frame features neutral gray lenses and a small black rim, with a rectangular shape that keeps the look casual.

For your son:

Oliver Goldsmith MINI Glyn sunglasses

Oliver Goldsmith MINI Glyn sunglasses in Sailor Boy protect your sun from harmful ultraviolet rays in the prime of his eyes’ development, and keeps him looking pretty trendy as well. The vintage inspired frame for kids features a chunky plastic aviator shape with a trapezoidal double bridge in blue, attached to white arms accented with red stripes and silver dots.

For your best friend:

Persol 0649 sunglasses

Do you want to get on your best friend’s REALLY good side? Give him a pair of Persol 0649 sunglasses, loved by the hottest Hollywood stars like Jay-Z and Zac Efron. Teardrop shaped lenses come in brown, surrounded by Havana plastic with a keyhole bridge and the brand’s signature arrow motif on the hinges.

What’s One Must-Have Winter Accessory?

Gearing up for winter sports? If you’re the type who likes to brave the elements during your seasonal endeavors then you should be equipped with the proper accessories, and that includes a pair of designer sunglasses that are crafted specifically for performance. Not only do you need to shield your eyes from the sun’s rays, but from snow, rain, and any other form of precipitation that can impair your vision, so it’s best to find a larger frame that wraps around your head and keeps your eyes safe from harm.

Maui Jim Nine Palms H255 sunglasses

Maui Jim Nine Palms H255 sunglasses are a good place to start. This unisex style is rectangular and wide enough to cover most of your eye area from top to bottom, with the wide arms protecting you further. Be safe in style in the above Root Beer shade, dark gray, or matte black – all embellished with the brand’s signature logo on the temples and etched in the corner of the HCL lenses.

Mosley Tribes Hensley sunglasses

You can find similar coverage with Mosley Tribes Hensley sunglasses – a more retro style in the Wayfarer family that has large lenses and wide arms. This simple frame’s only embellishment is the brand’s logo etched into the temples. Hensley is also equipped with polarized lenses for the utmost protection.

Polarized lenses are a must during winter outdoor activities. The sun doesn’t feel as strong, but the rays are almost double their usual strength when reflecting off of fresh snow. According to, “fresh snow can reflect as much as 80% of UV radiation.”

Make it a point to stay safe this winter with a pair of protective designer sunglasses. You’ll be caring for your eye health and looking great all at the same time!

Prescription Sunglasses: See and Be Seen

Beausoleil sunglasses

People love getting prescription sunglasses because they don’t have to choose between seeing well while reading a book on the beach and wearing a regular pair of sunglasses but still squinting to see. You can get just about any sports or designer sunglasses fitted with prescription lenses by Vizio Optic or your local optician, and the special UV coating on these lenses is an absolute necessity to protect your eyes from the sun’s dangerous ultraviolet rays.

Some of our customers ask about a slightly less desirable choice – the tinted clip-on lenses that get attach to the top of your regular prescription glasses. But do you really want to walk around with these two sets of lenses or worry about losing the clip-on when you misplace it?  Prescription sunglasses make all of this a non-issue for the glasses wearer, who would otherwise have to settle for a combo of non-prescription sunglasses and contact lenses or the fashion limitations of the clip-on lenses.
Maui Jim sunglasses


Whether you wear reading glasses and you dream of flipping through a magazine on the water in the sun or you’re a full-time glasses wearer who wants UV protection, you may want to look into getting prescription sunglasses that will help you do both.

An incredible variety of sunglasses can be made with Rx lenses – including bifocal and progressive lenses. And it’s even possible to find wraparound styles in certain prescriptions. Polarized prescription sunglasses are yet another option and Maui JimOakley, and Ray Ban all provide fashionable styles. We prefer having corrective lenses in our sunglasses over clip-ons, don’t you?

Polarized Lenses for a More Colorful World

The first thing most people look for when it comes to sunglasses is design and fashion, and you’ll never hear us debate that style is important to looking attractive and modern. But it’s easy to forget what is even more important for the health and safety of your eyes – the lenses which protect you from sun’s dangerous rays.

One option is a pair of polarized sunglasses – which are any pair of shades that are equipped with polarized lenses. Once the purview of fishermen, boaters, truck drivers, and outdoor enthusiasts, polarized lenses are now a staple in mainstream fashion and are an essential for everyday wear. In fact, sunglasses with polarized lenses are the fastest growing trend in eyeglasses according to sales figures.

Ray Ban Large Metal Aviator RB3025 polarized sunglasses

Why Polarized Lenses?

Simply put, the lenses in polarized sunglasses are treated with a special film that blocks reflected light, reducing glare to a minimum and making it easier and safer to engage in certain sports and other activities. But even for those who aren’t driving, golfing, biking, or skiing, polarized lenses are still a great choice because everything the wearer sees stays true to life on even the sunniest days.

When you put on a pair of some of the best made polarized sunglasses such as Maui Jim polarized sunglasses or any other sport shades, such as Ray Ban sunglasses, that nebulous, washed-out look the world gets when the sun is shining brightly is immediately replaced by beautiful, saturated colors and crisp edges. You’re suddenly seeing the world as it really is, which can add a whole new dimension to any outdoor experience.

Maui Jim Sunglasses

Not all polarized lenses are created equal

The cheap polarized sunglasses won’t block nearly as much glare as manufacturers would like people to believe, and the worst lenses will actually distort your picture of the world. That’s why, when it comes to sunglasses with polarized lenses, we always recommend designer brands that have proven their ability to block glare without sacrificing style or elegance. See the polarized selection from our favorite designer sunglasses brands here.

White Hot American Summer

The huge trend this season is vibrant, bright colors in every aspect of your wardrobe, but you don’t want to overdo it. The best way to accessorize neon clothing is with a simple pair of white sunglasses – keeping the bold look without risking looking like someone colored your whole outfit in with a giant highlighter! Try these four favorites:

MYKITA Audrey sunglasses

1. MYKITA Audrey sunglasses – These frames have a classic silhouette that flatters just about every face shape. With a rectangular top and rounded bottom rim, Audrey takes on a Wayfarer-inspired look with wider upper corners as well as wide arm pieces. As always, MYKITA sunglasses are finished with interlocking hinges that eliminate the need for any screws.
Maui Jim Rainbow Falls sunglasses

2. Maui Jim Rainbow Falls sunglasses – These frames from Maui Jim are great for women who want an elegant look with the oversized silhouette that a diva would absolutely adore. The large oval lenses are surrounded by a cinnamon matching thin arm pieces that are adorned with the Maui Jim signature logo in gold.

Face a Face Fifty 2 sunglasses

3. Face a Face Fifty 2 sunglasses – Slightly retro and totally chic, these white Face a Face sunglasses are flared in the upper corners, and have matching white arm pieces accented with a silver dot. Gray gradient lenses complete the sophisticated look and will have you looking white hot all summer long.

MYKITA Joanie sunglasses

4. MYKITA Joanie sunglasses – You can find an even more vintage-inspired look with these designer sunglasses from MYKITA, which have an extreme cat-eye shape that is softened by the rounded corners. This sensual silhouette is complemented by bright cream white frames and brown gradient lenses, with thin arm pieces attached by the patented screw-less hinge.

Maui Jim Trunk Show Recap

Aloha friends! We had such a fun time at the Maui Jim Trunk Show this weekend. Our Hawaiian-themed event featured the entire 2012 Maui Jim sunglasses collection, as well as beautiful Hawaiian music, fruit and drinks to celebrate the brand and its fabulous summer styles. We had a very successful weekend and wanted to share with you the top-selling styles so you know what’s hot for this season!

Maui Jim Baby Beach sunglasses

Here is our optician Erin wearing Maui Jim Baby Beach sunglasses in gold. These are small aviator sunglasses that are flattering on both men and women, featuring a thin metal frame, a double bridge, and plastic caps on the arm pieces for a comfortable fit over the ears. Baby Beach is also available in silver and gloss black metal, both with polarized lenses.

Maui Jim PauHana sunglasses

Here, Damirys and Monica wear Maui Jim PauHana sunglasses – a very chic and trendy style with a slightly retro appeal. These frames are made of a thin plastic, which wraps around rounded polarized lenses, connects with a keyhole bridge, and flares out in the upper corners. PauHana is offered in black, dark tortoise, honey, and Tokyo tortoise. Don’t they look great?

Maui Jim Cat III Sunglasses

Dr. Rabkin is showing off this amazing pair of Maui Jim Cat III sunglasses – a Wayfarer-style frame that features thicker plastic in its front rim, as well as its wide temples, offering better protection from the sun and wind. As always, this Maui Jim frame comes with polarized lenses, and is also available in gloss black, matte black rubber, and tortoise.

Check out the photos from our Hawaiian event on our Facebook page, and for more information on how you can purchase these popular Maui Jim sunglasses, give us a call at 866-411-9428.

Maui Jim Trunk Show – May 5, 2012

Maui Jim Trunk Show, May 5, 2012

Coming off the heels of our very successful CHANEL event is something a little more suited for our adventurous friends – the annual Maui Jim Trunk Show will be taking place this weekend!

Join us from 12 to 4pm on May 5, 2012, to explore the latest collection of Maui Jim sunglasses! This brand is known for its athletic style and casual appeal – its frames are perfect for all outdoor activities, ranging from exciting water sports to a simple relaxing day on the beach. Men and women love these designer sunglasses because of the selection – they can choose subtle rimless styles or feminine, trendy frames – whatever suits your personality!

All Maui Jim sunglasses are fitted with polarized lenses, which help protect your eyes from the sun’s harmful UVA and UVB rays. They come in several colors as well that are not just for aesthetics, different colored lenses actually help enhance vision in varying light and weather conditions. Also, most Maui Jim frames are able to fit prescription lenses, so make sure to ask a member of the Vizio Optic team which style is right for you.

Our storefront is located on 11 Harvard Street in Brookline, MA (Brookline Village). Please join us for a day of summer fun with Hawaiian music, complimentary refreshments, and free consultations with our team. As always, you can enter our free raffle to win a brand new pair of Maui Jim sunglasses! Make sure to RSVP for our weekend trunk show event today.