Category Archives: Designer Sunglasses

An Interview With Claire Goldsmith

Galina Rabkin of Vizio Optic and Claire Goldsmith of Oliver Goldsmith sunglasses

Galina with Claire Goldsmith at Silmo 2012

We know that the industry trades are of little interest to most people outside of our field, but we often find some enlightening articles in these magazine that we just can’t wait to share. Recently, Eyewear Magazine conducted an insightful interview with Claire Goldsmith, great-granddaughter of the man who brought Oliver Goldsmith sunglasses to the world in 1926, and she had some wonderful things to say about eyewear fashion.

A little background: The Oliver Goldsmith brand became hugely popular in the 1950s through the 1970s, with everyone from Audrey Hepburn and Grace Kelly to the Rolling Stones seen wearing a pair. Princess Diana even wore them on the cover of Tatler Magazine later on in 1990 (and rightfully so, the Goldsmiths were once outfitters of the Royal Family). Now under the reign of Claire Goldsmith, who revamped the company in 2006, they’re doing better than ever.

oliver goldsmith sunglasses

“A brand is really just a condensation of its values, quality guidelines and standards that are injected into the products. At least that’s how it should be,” Claire told the magazine. High quality is exactly what you’ll get with sunglasses from her family’s company. Each frame is handmade in London with the utmost care, not only to produce your frame but to create top-quality designs as well.

“The Goldsmiths have now been working for four generations to make sure that eyewear design will never get boring … [Today], the number of choices is overwhelming for customers and you have to work significantly harder to create something that stands out.”

Oliver Goldsmith Y-Not sunglasses in black

They certainly do stand out. Just ask Lady Gaga, who is one of the label’s biggest fans. She’s been spotted in numerous styles, most popularly Oliver Goldsmith Y-Not sunglasses in black. But even as a go-to designer for the more eccentrically dressed celebrities thanks to its range of unique silhouettes and colors, Claire feels the most strength in timeless options.

“I think that eyewear is very similar to fashion; there will always be extremes and less exciting things out there – but at the end of the day, classic shapes will remain unbeatable.”

For a look at the more classic styles from Oliver Goldsmith, check out Consul, Lord, Manhattan, Sophia and more at VizioOptic.com.

Would you like to hear more from your favorite designers? Let us know in the comments who you’d love to hear from next.

Frame of the Week: CHANEL 5249 Sunglasses

CHANEL 5249 sunglasses

Continuing our preparation for long days in the sun, we present to you another week of fabulous designer sunglasses. This week, our friend Vanessa has chosen a pair of CHANEL 5249 sunglasses in color 714/S5, part of the new 2013 collection from the French fashion house. See how happy she looks? That’s how we like to see each and every one of you before you walk out the door! Doesn’t the tortoise color complement her so well? The square-shaped lenses flatter, too, adding angles to create a balanced look.

CHANEL 5249 sunglasses

This glamorous pair of acetate CHANEL sunglasses also features gradient brown lenses and a beautiful metal camellia on each temple, both sides accented with a tiny CC logo on one of the camellia’s petals. While we like that the signature shows our devotion to art and fashion, the logo is subtle enough to give just a hint towards our predilection for the finer frames in life.

CHANEL 5249 sunglasses

The 5249 is available in multiple shades to suit your sartorial needs this season – whether you want a teal frame to bring a pop of color to your summer look or a neutral black for a glamorous accessory enviable by any celeb. This style is also offered in a rich blue and deep red. We think the latter two are great choices to pull together a fabulous look for July 4th. Pair with a crisp white blazer and some cutoff jean shorts and you’ll be shining bright this Independence Day.

Which color would you choose?

It’s Vizio Optic’s 8th Birthday!

This spring, we’re celebrating something special – our 8th birthday! When we opened in 2004, our dream was to bring a new and different eyewear selection to the Boston area that allowed our friends in the community to express themselves in a unique way. Since then, we’ve gone international with our online shop and have won several Best of Boston awards from Boston Magazine achievements we owe entirely to you! And we have something special for you this month to show our gratitude.

Many beautiful frames have come and gone in the last eight years, but some great styles still remain. Each member of the Vizio Optic team has chosen their favorite frame to highlight for our anniversary, ones that have stood the test of time and some new arrivals that are sure to have a long-term presence in our shop. Without further ado, here are our favorite styles of designer eyewear from over the years:

Face a Face Bocca c.400 eyeglasses
Galina, Owner – Face a Face Bocca 4 eyeglasses

Lafont Ispahan c.537 eyeglasses
Mary-Ann, OptometristLafont Ispahan eyeglasses

 Face a Face Jodie 1 c.2014 eyeglasses
Erin, Store Manager/OpticianFace a Face Jodie 1 eyeglasses

Vue dc DOT c.2800 eyeglasses
Hilary, Online Sales Manager – Vue dc DOT eyeglasses

Cecile 191-13190/85 eyeglasses

Sean, Frame Stylist –  Cecile 191-13190/85 eyeglasses

Oliver Goldsmith Koko c.Black Lace sunglasses
Alex, Frame Stylist Oliver Goldsmith Koko sunglasses

Mykita Maple c.140 sunglasses
Kristen, Marketing Manager (and Resident Blogger, hello!)MYKITA Maple sunglasses

Etnia AF280 c.TQCO sunglasses

Milane,  Online Marketing Specialist Etnia AF280 sunglasses

As a thank you to you, our wonderful customers, we are offering $50 towards any of these frames (in any color) until June 30, 2013. Price will be adjusted at checkout when you enter the code HAPPY8. For frames that are not available online (Face a Face Bocca 4, Cecile, and Vue dc DOT), we are able to process your order with the promotional price via phone or email.

Call: 866-411-9428
Email: sales@viziooptic.com

What do you think of our choices? What would you have picked? Let us know in the comments below!

Frame of the Week: ic! berlin Nameless 2012 Sunglasses

ic! berlin nameless 2012 sunglasses

After a sweltering weekend in the city, we thought it was about time we showed you some awesome designer sunglasses in our Frame of the Week series. For serious protection with a whole lot of style, we look to ic! berlin this week.

Our frame stylist Alex is wearing a pair of ic! berlin Nameless 2012 sunglasses in Piano Rough. This is a combination frame, meaning it’s made up of multiple materials for a cool look. The front rims feature a subtle dark brown pattern with a rectangular silhouette, accented with a strip of white around the edges. Its arms are attached via a screw-less hinge, using interlocking pieces for a super flexible and resilient pair of shades that you don’t have to worry about loosening or falling apart. The arms are constructed with titanium, which gives this frame its ultra light weight feel as well.

ic-berlin-Nameless-2012-c.Black-Rough-sunglasses_19543

Nameless 2012 is also available in plain black, smokey grey with a matte marbled design and graphite arms, and brown with green accents and coffee-colored titanium.

Did you know we have a huge new selection of ic! berlin eyewear available on our website? We just added a ton of new styles of eyeglasses and sunglasses for men, women, and kids. Many of the children’s frames were actually designed by children themselves! Check them out and let us know what catches your eye.

Boston Musician Wears Ray Ban Sunglasses in Vibe Magazine

Chas Bronz of Boston in Ray Ban 2140 wayfarer sunglasses from Vizio Optic

Photo: Vibe Magazine

An effortlessly cool look can be a difficult thing achieve; it requires a certain amount of confidence and, more importantly, the right accessories. Local musician Chas Bronz (full disclosure: he is the lucky man married to our store manager) knows how to easily pull this off, and it’s with a pair of designer sunglasses.

Bronz is wearing Ray Ban Wayfarer (RB2140) sunglasses in a limited edition style from the second Rare Prints collection, which features a metro map on the inner surface of the arms, an image that connects him to his urban surroundings in Boston and hometowns of Chicago and Milwaukee. He was recently profiled in Vibe Magazine as part of the new album “Dancing on the Charles,” featuring local talent in the Boston dance scene.

“I know that there is no secret pertaining to the music industry here in Boston. We are an extremely diverse city, and a strong and loving community,” he told the magazine.

Ray Ban sunglasses mimic the city with its diverse selection and strong community that loves its products. While the pattern on this frame is no longer in production, there are plenty of other looks to choose from in the latest special series  of rare prints, including patchwork and surf patterns. Check out the available collections below:

MYKITA Speaks the Language of International Fashion

We’ve seen Lafont making headlines in blogs and magazines around the world lately, but it’s time to recognize another one of our favorite brands for its success in the media lately, too! From Spain to China and back over to Italy, MYKITA eyeglasses and sunglasses have been highlighted in numerous international magazines over the last few months. Here are a couple of our favorite spreads:

MYKITA Aki eyeglasses

From the April issue of Cosmopolitan Spain, MYKITA Aki eyeglasses help the magazine illustrate the prevalence of great Sixties style in today’s fashion world. This frame comes from the Lite collection, which means it is constructed using only three pieces – the front round rim and its two arms! Because MYKITA is such an innovative designer, arms are connected to the front section via a screw-less hinge, made of interlocking segments that allow them to snap right on to the frame.

MYKITA Moon sunglasses

MYKITA Moon sunglasses appear in Harper’s Bazaar China on a conservative model, jazzing up her sophisticated look with their slim, round lenses. The titanium rims in champagne are thin to let the bold silhouette stand out, colored in with dark brown lenses. The shades complement her bold red lip quite well, don’t you think?

MYKITA Tyson sunglasses

And back in Italy in the April 2013 issue of Cosmopolitan, a stunning blonde model dons a pair of MYKITA Tyson sunglasses. Pairing it with the season’s hot color combo of black and white and classic accessories like a quilted Chanel handbag, Tyson provides a sleek and understated way to round out the outfit.

Want to check out what other frames MYKITA has to offer? Head over to our website for our full selection of MYKITA eyewear.

Photos provided by MYKITA.

Protect Your Eyes With Oakley Sunglasses for Women

Oakley Warm Up Sunglasses ad 2013

As we get closer to June, it’s finally starting to seem like the warm weather is here to stay. This is the most important time of the year for us to emphasize the importance of eye protection, especially when you’re spending more time outside just soaking up the rays or getting physical with some outdoor sports. We love this ad from Oakley, it says it all. It’s better to be protected, and it will make your summer infinitely more enjoyable when you’re not nursing a sunburn on your skin AND your eyes. A sunburn on your eyes is known as photokeratitis, and you may remember when it happened to Anderson Cooper not too long ago. Oakley sunglasses are a great choice for active folks, especially because of its intelligent construction designed to keep you protected at all times.

Oakley Warm Up sunglasses in Chocolate Sin

Above, the model is wearing Oakley Warm Up sunglasses, a more feminine and stylish frame offered by the all-American brand. Performance sunglasses don’t have to be chunky and manly, a graceful design with soft curves will do just as well keeping your eyes safe from harm. Patented Unobtainium material appears on the nosepads and ear pads, providing a no-slip grip so your designer sunglasses stay put while you work up a sweat. Its stress-resistant is important for deflecting impact when you’re out on the field as well

Warm Up comes in four cool colors with various lens options, seen above in Chocolate Sin with dark brown gradient lenses. It is also offered in Cosmo (burgundy), Polished Black, and Polished White.

Explore the rest of our Oakley collection over at our website, with plenty of styles available for both men and women. Don’t see what you’re looking for? Let us know in the comments or give us a call at 866-411-9428 and we’ll be happy to help.

Eye Spy: Anthony Bourdain in Persol Sunglasses

If you’ve seen Anthony Bourdain’s hit show “No Reservations,” you know that the chef/author is quite experienced with the beauty you can find all over the world. Whether he’s sampling live seafood in Korea or enjoy the local delicacies of Morocco, it’s clear that Bourdain knows a thing or two about the finer things in life.

This obviously means he is a huge fan of Persol sunglasses! We’ve seen him out and about on “No Reservations” with his favorite pair of Persols in the past, but he’s donning a brand new style in the ads for his new CNN show “Parts Unknown.”

Persol 3028S sunglasses

Above, Bourdain is wearing Persol 3028S sunglasses in color 95/31, a beautiful Italian-made frame with a vintage-inspired keyhole bridge, a patented Meflecto design on the temples that relieves pressure on the head, and the brand’s signature arrow motif around the hinges. Silver accents can be seen on the bridge as well. This particular frame is quite convenient for those who are always on the go, as there are actually multiple hinges so you can just fold them up and tuck them away. Aside from the typical hinges on the outer corners, the bridge also folds in as well, making it easy to keep in your shirt pocket or a small compartment in your purse. This frame is also available in tortoise with silver accents.

Luxury doesn’t have to be inconvenient – would you go for a pair of fold-up sunglasses?

Top 5 Red Sunglasses for Summer

Face a Face Senso 2 sunglasses

Deborah, a Vizio Optic customer, wears a bold pair of red Face a Face sunglasses.

Emerald may be the It color for 2013, but we’re still partial to red. Whether it’s on your nails, lips, or illuminating your face in a pair of designer sunglasses, this color is always a classic, and it’s versatile, too! You can go bold with a bright candy red, or be a little more dramatic with a deeper shade. Here are our five favorite red frames for the summer.

Face a Face Senso 2 sunglasses
Face a Face Senso 2 sunglasses
Want to really stand out this summer? This frame is as bold as you can get, with its lips-shaped silhouette inspired by Salvador Dali’s Mae West couch. Grey lenses keep this bright frame from being too overwhelming. If you really love the season, show your love and give a big smooch with Senso.

MYKITA Leroy sunglasses
MYKITA Leroy sunglasses
Want to go a little retro with your frame? Leroy takes the plastic aviator style of the ’80s and updates it for today with the screw-less hinge. See the silver detail on the temple? That’s the hinge made of interlocking pieces, to snap right back on if they happen to detach in an accident. Gradient lenses round out this awesome look.

Oliver Goldsmith Kolus sunglassesOliver Goldsmith Kolus sunglasses
 
If you want to tone the color down a notch but looking as chic as ever, Kolus will do the trick. The Raspberry Coulis frame has a rectangular shape but with pointed corners that add some edge to your look.

Etnia AF280 sunglasses
Etnia AF280 sunglasses
 
One of our latest arrivals, the AF280 was actually inspired by Yoko Ono’s style in the ’60s. Its solid red frame is topped with a strip of gray along the brow, surrounding gray gradient lenses for a fun but slightly subdued look.

Beausoleil S382 sunglasses
Beausoleil S382 sunglasses
 
Last, but not least, is the fabulous S382, with a subtly patterned red frame that features silver dot accents on each corner. The round silhouette is oversized and dramatic, giving you that sexy divalicious look you want for a day on the beach.

Photo 1: 20/20 Magazine

Frame of the Week: Face a Face Smoking 1 Eyeglasses

Face a Face Bocca Rock 3 sunglasses

By now, you’ve heard all the hype about Face a Face Bocca sunglasses, the super-cool frames that were inspired by the Mae West Lips couch by Salvador Dali. The sexy stiletto heels on the tips of each arm (or leg, really) started out red, then was gradually made available in multiple colors, expansing to include several other styles in a capsule collection, like the above Rock 3! This frame is bold and extreme, with flame-like corners that give the illusion of speed.

But the ladies aren’t the only ones who get to have all of the fun around here – Face a Face has come out with a similar male frame featuring tuxedoed legs, white socks, and dress shoes, giving guys the opportunity to be just as playful with their designer eyewear and to turn some heads while they’re at it.

Face a Face Smoking 1 eyeglasses

 

Face a Face Bocca Smoking 1 eyeglasses look simple at first glance – square lenses, a flared brow, a structured silhouette, and a classic black color – however, they’re anything but. Although the original Bocca comes with a pair of voluptuous and feminine legs, Smoking 1 has black temples, with all of the excitement in the tip’s detail, where Richelieu shoes are an homage to the classic Smoking jacket by Yves Saint Laurent.

Now, we turn the conversation to you. Would you wear these funky Face a Face glasses? What else would you like to see from the French brand?