If you can believe it, we have even more exciting news to share with you this week. You must clear out your schedules for the evening of August 26th, when Thomas Lafont, the chief designer behind Lafont eyewear, will be our special guest at the annual Vizio Optic Lafont Trunk Show!
From 5-8pm, we’ll be debuting the French brand’s fall/winter 2013-2014 Rendezvous collection, giving you an exclusive look at brand new eyeglasses and sunglasses. This is a very special and rare event – Mr. Lafont will be here to personally style trunk show attendees along with the rest of the Lafont family. Together with the Vizio Optic team, there will be over a dozen stylists on hand to assist in fashion and wardrobing both sunglass and ophthalmic frames.
Things are getting wild next season. Lafont eyewear for fall and winter will include wildlife-inspired prints and details on metal frames, with every bit of passion and detail as the brand’s signature plastic styles. Leopard and zebra prints abound in unexpected colors adding a beautiful texture to each frame.
Other styles in the Rendezvous collection harken back to 1950s Paris, with alluring shapes, two-toned mod effects and engravings giving the frames a distinct mid-century appeal.
You really don’t want to miss out on this rare opportunity to meet the brains behind one of our favorite brands – we are counting down the days!! Stay tuned to our Facebook page on when to RSVP, or join our mailing list to receive a message when it’s time. Got questions about the event? Call us at 866-411-9428 or email firstname.lastname@example.org. Hope to see you there!
Everyone always needs a little encouragement on a Monday, don’t they? Woow eyewear is here for you, with its words of encouragement that stay with you all day. How? They’re on your glasses! Each frame from the French designer has a little message of positivity that only the wearer knows about, as it is written on the inner ear tips giving you good vibes all day long. This week, we push away bad thoughts with a pair of Woow Never Mind 1 eyeglasses.
Last seen on our friend Kelsey in turquoise, this version that our friend Susan is wearing features a gradient blonde tortoise design in transparent acetate that lets the colors truly stand out. With the little message Never Mind with her all day, Susan will pay no mind to negativity and embrace how wonderful she looks in her brand new pair of glasses.
Never Mind is a flattering style on many people. Its rectangular lenses have rounded edges for a softer look, while flared corners let the two-tone design really shine. This frame is also available in solid black, grey with yellow accents, and plum with red accents.
Need more encouragement throughout your week? Take a look at more styles from Woow, including Come On, Rock Me, and Wake Up over on our website. Let us know which one is your favorite!
The 2013 Best of Boston issue of Boston Magazine is out on stands this week, and we are honored to announce that we’ve won an award for Best Optical Shop! Here’s what the editors over at the city’s top magazine, presenting its 40th Anniversary awards issue, had to say:
Regardless of your spectacle tendencies – quirky or clean – Brookline’s Vizio Optic will identify the most flattering frames for your face, then present you with options: Chanel, Beausoleil, and Ray-Ban are just a few of the brands carried. An optician on site guarantees that you’ll soon be seeing – and looking – much better.
The Best of Boston Award is considered one of the most aspired-to accolades in both Greater Boston and much of New England, so it is with great honor that we accept the title and with much gratitude to our wonderful customers as well. Without you, our readers, our customers and our friends, we would not be an award-winning company!
This year marks our sixth Best of Boston award! We first won in 2006 for the Best Eyeglasses, also winning in that category in 2007 and 2009. In 2010, we earned our first Best Optical Shop award, then Vizio Optic was named the Best Sunglasses shop in 2012. To be given these titles by members of our local community is a sign that we’re doing something right, and we thank everyone who has ever visited our shop for being a part of our story.
Face a Face eyewear is a customer favorite. The French brand is appealing to many thanks to its chic designs and flattering fit, and each frame is actually hand made, so you know your glasses are being handled with the utmost care. With hundreds of styles and colors to choose from, we’re always confident that shoppers will be able to find something that perfectly suits their personality and style needs.
This week, our friend Susan was so happy with her brand new pair of Face a Face Maeva 2 eyeglasses that she sent us a great photo of herself showing them off front and center. The Vizio team loved it so much, we knew we had to share it with our blog readers! The deep aubergine frames looks so flattering against her fair skin and blonde hair, giving her a happier, more youthful and elegant appearance – exactly what your designer glasses should be doing for you!
Maeva 2 has two sets of rims, the aubergine-colored based, and the gold rim that hugs the edges of the lens. The slimmer rims extend forward, and as you can see in Susan’s photo, give the frame a beautiful shine. These rims connect to a matching gold hinge, which leads to curvaceous arms that boast a spotted-tortoise pattern.
Do you want to be featured in our Frame of the Week series? We love to see how happy you are in your new eyeglasses and sunglasses, so submit your photos via Facebook, Twitter, by using the hashtag #viziooptic on Instagram, or by emailing photos to email@example.com. We look forward to seeing you!
Helping children choose their first pair of kids glasses is one of our favorite things to do. For little ones, it’s a whole new experience and our job is to make the transition to a glasses-wearing lifestyle as easy as possible. The bonus is that we get to help them pick out a frame that shows off their cool personalities as well. Growing up is all about finding the best ways to express yourself and letting them choose their favorite colors and patterns is a great way to do this and to help them get used to their new daily accessory.
This past week, our little friend Amalia (who insisted on funny faces over smiles for our photo!) embarked on her new journey as the coolest glasses-wearing girl on the block. She chose a pair of Swissflex glasses (from the Teen Eyephorics collection, fit to her size) with a petal-colored bridge and pink temples, her favorite colors! The rimless frame is as light as can be, which helps lessen the distraction of new glasses for kids because the weight makes it easier to forget they’re wearing them at all.
Swissflex eyeglasses are known for their innovative design, particularly the screw-less hinges that make for a durable and strong frame. Parents will be reassured by this hinge, sine there is no worry that screws will loosen and the glasses will come apart. Temples are thermoplastic to resist heat and maintain grip (avoiding slippage and accidental damage), ergonomic nose pads alleviate pressure, and thermosensitive ear pieces adjust to the shape of the head for a customized, comfortable fit.
Besides all the stuff parents will love, kids will have a great time picking out their favorite colors for the bridge and arms, which can be in any combination they want.
Doesn’t Amalia look happy in her new glasses? We think your child will, too. Since Eyephorics frames are highly customized, we can personally assist with your order via phone at 866-411-9428 or by email, firstname.lastname@example.org. Got any questions? Let us know in the comments!
Let’s face it, designer eyewear can be pretty pricey. When making such an investment, you expect a high-quality product crafted with care that will last for many years, but there are many eyewear brands out there that are not focused on meeting these expectations. Big fashion labels like Gucci and Prada may make some attractive sunglasses, but they’re just another notch on their alligator-skin belts when it comes to accessory lines. This isn’t to say their frames aren’t equally as beautiful and coveted as their handbags and shoes, but we want to highlight some brands that are 100% devoted to making the best-quality specs and shades and nothing else!
At Vizio Optic, most of the designers we carry are niche brands. That is, their output is eyewear only; there is absolutely nothing else to worry about, so all their love and attention goes towards making waves in the industry with their superb innovations, creative designs, colorful options and unique shapes. Alain Mikli, for example, still crafts his glasses by hand, layering color petals with mother of pearl for one of his signature eyewear patterns.
Other handcrafted frames come from Beausoleil, Face a Face, J.F. Rey, Kamuro, Kata, LINDBERG, MYKITA, Oliver Goldsmith, Persol, Pierre, Robert Marc,Vue dc and more – so a very large portion of our eyewear selection! Mass production is not an option for many, Persol’s labor-intensive process can take up to eight days for one frame. Knowing that kind of attention to detail is going into your designer glasses, it makes for a much more cherished accessory, especially in cases like Alain Mikli’s layered pattern, where the finished look can differ from one frame to the next leaving you with a truly exclusive and unique design.
What’s your favorite niche eyewear brand? Let us know in the comments!
Earlier this year when we discussed what the designer eyewear trends would be for 2013, we never though round frames would blow up as much as they did! Circular lenses have been making their way down the catwalk all over the world, appearing on today’s top fashion bloggers, and gracing the pages of our favorite style bibles. And which brand has been at the center of all the attention? One of our favorites, MYKITA eyeglasses and sunglasses, furthering its global popularity and solidifying its place as the go-to designer for high-end and high-quality accessories.
In the June 2013 issue of Germany’s J’N’C magazine, the model wears a pair of MYKITA Bibi eyeglasses, a bold style that is perfect for those who like a unique look. Perfectly round lenses are encased within a titanium opal frame, separated by a complementary gold bridge. The arms are gold as well, attached to the front with the brand’s interlocking hinges that eliminate the use of screws. This makes the frame super flexible and strong! Bibi is also available in Coral Red with gold accents and Black with silver accents.
In last month’s edition of L’Officiel in France, this chic model dons a pair of MYKITA Yolanda sunglasses, which perfectly flatter her features with their round frame and center-set arms, which create balance throughout her look. She is wearing the frame in Black, but these MYKITA sunglasses are also available in Tobago, Chocolate Chips, Taupe, and Blue Pearl.
What are your favorite round styles for this season?
Our favorite celebrities know a thing or two about great style, they have virtually instant access to some of the most sought-after brands in the world. One in particular, a Danish brand celebrated globally for its innovations in the eyewear industry and intelligent designs, is a go-to designer for many stylish stars. LINDBERG eyewear has long been a top choice, worn by Robert Deniro, Tyra Banks and many more.
Above, actress Kate Bosworth wears a pair of LINDBERG Horn 1822 eyeglasses, a small round frame that perfectly complements are square face shape. The dark brown rims look beautiful with her auburn hair, an unexpected change from her usual platinum blonde locks. Its arms are made with titanium, attached to the front via a screw-less hinge.
In the black and white photo, Danish actor Mads Mikkelsen models a pair of LINDBERG 1235 eyeglasses, a great geometric shape that flatters his already angular face. The structured rectangular design features many straight lines, giving it a particularly masculine silhouette.
A closer look at the 1235 frame reveals its dark brown color that is deep but doesn’t provide as harsh a contrast as would a black frame, flattering the model’s skin tone. We can see the titanium arms, also featuring the innovative hinge technology – this material is used primarily for its feather-light weight and extreme flexbility, which in turn adds to its overall strength. If the Danish know one thing, it’s incredibly smart design, and we’re sure our celeb friends with the best style would agree!
Attention beauty lovers! Clear your schedules for the evening of July 24, when we’ll be hosting a special event to learn new makeup and skincare tricks, with professional tips and advice from licensed aesthetician and makeup artist Barbara Campbell.
We’re already in the middle of wedding season and we’re sure you have plenty of fun summer events coming up on the calendar, so Barbara will be demonstrating various techniques to help you look your best no matter what the occasion. Have you seen something interesting in a magazine lately? Has your favorite celeb been nailing her red carpet makeup looks? Need recommendations for the perfect eye-brightening products? Bring photos, ask as many questions as you want, let our special guest work her magic, and learn something new and fresh to add to your beauty routine.
Barbara will also go over how to show off your eyes in the best way while wearing your glasses, so bring your frames and let her offer advice specifically tailored to your prescription. She will also show you great ways to transition makeup between eyeglasses and contacts.
This event is totally free and open to you and your friends whether you wear glasses or not – the more the merrier! We ask that every attendee RSVP here. There will be wine, cheese and fruit to snack on throughout the night, so grab your girlfriends and head over to Vizio Optic on Wednesday, July 24 from 5:00 to 7:00 PM!
We are so excited to announce that Vizio Optic has won the Wicked Local Reader’s Choice Award for #1 Optical Shop in Brookline!
This is our second year in a row earning this title from Wicked Local! It’s all thanks to you, our readers, customers, and friends who keep coming back to us time and again. Our team is proud to be recognized within the local community by the Reader’s Choice Awards and are grateful to those who share their wonderful experiences in their reviews to let others know about our shop. Your kind words make our service much more meaningful.
Vizio Optic would also like to congratulate Coolidge Corner Opticians and Lenscrafters in Brookline for their honorable mentions. We are thrilled to be in the company of other local businesses highly regarded for their excellence in the optical world.
Did you know in addition to our selection of unique designer eyewear, we also offer eye exams? Our optometrists – owner Dr. Galina Rabkin and Dr. Mary-Ann Zappala – provide thorough optical exams to diagnose and monitor your eye health. If you are in the area and would like to make an appointment, please call us at 617-734-7171.
In January and February, Wicked Local published ballots in their newspapers and online for readers to vote on their favorite local businesses in more than 75 categories. Readers from the Greater Boston area cast their votes, and results were calculated by an independent firm and provided to Wicked Local.