Monthly Archives: July 2013

Vizio Optic Wins 2013 Best of Boston Award!

Boston Magazine 40th Anniversary Best of Boston Awards 2013

The 2013 Best of Boston issue of Boston Magazine is out on stands this week, and we are honored to announce that we’ve won an award for Best Optical Shop! Here’s what the editors over at the city’s top magazine, presenting its 40th Anniversary awards issue, had to say:

Regardless of your spectacle tendencies – quirky or clean – Brookline’s Vizio Optic will identify the most flattering frames for your face, then present you with options: Chanel, Beausoleil, and Ray-Ban are just a few of the brands carried. An optician on site guarantees that you’ll soon be seeing – and looking – much better.

The Best of Boston Award is considered one of the most aspired-to accolades in both Greater Boston and much of New England, so it is with great honor that we accept the title and with much gratitude to our wonderful customers as well. Without you, our readers, our customers and our friends, we would not be an award-winning company!

Celebrate in 2013 sunglasses

This year marks our sixth Best of Boston award! We first won in 2006 for the Best Eyeglasses, also winning in that category in 2007 and 2009. In 2010, we earned our first Best Optical Shop award, then Vizio Optic was named the Best Sunglasses shop in 2012. To be given these titles by members of our local community is a sign that we’re doing something right, and we thank everyone who has ever visited our shop for being a part of our story.

What is a PD Measurement?

What is a pupillary distance measurement?

When buying a pair of designer glasses with prescription lenses at, we require some important information in order to ensure your lenses provide the most precise vision possible. It is vital that you email or fax your prescription to us, but it’s even more important that this document includes your PD measurement.

The PD measurement is a figure denoting your pupillary distance. It is measured from the center of your left pupil over to the center of your right pupil. If this number does not appear on your prescription, you will have to visit your eye doctor to get an exact measurement, or you may check old prescriptions to see if it appears there (adult PD does not change).

We do not recommend trying to measure this yourself, as it can be quite difficult to get an accurate reading. If you absolutely cannot get to an eye health professional, have a friend help you out. Pupillary distance is measured in millimeters, and should be determined while you are looking straight ahead, focused on an object across the room.

If you have a dual PD listed on your prescription (32/33, for example), each number is the distance from your right and left pupil’s center to the center of your nose, respectively. We must emphasize that the right measurement is the number on the left, and vice versa, so try not to confuse the two.

Why is this number important? It is used to ensure that your lenses are perfectly customized to your eyes, as it pinpoints your exact optical center. Lenses are produced with a slight curve, rather than with a completely flat surface, so the PD measurement lets us know that your personal optical center is reflected exactly within the lens.

For more tips on how to buy glasses online at, please visit our guide to ordering lenses.

Photo: Flickr

Frame of the Week: Face a Face Maeva 2 Eyeglasses

Face a Face eyewear is a customer favorite. The French brand is appealing to many thanks to its chic designs and flattering fit, and each frame is actually hand made, so you know your glasses are being handled with the utmost care. With hundreds of styles and colors to choose from, we’re always confident that shoppers will be able to find something that perfectly suits their personality and style needs.

Face a Face Maeva 2 eyeglasses

This week, our friend Susan was so happy with her brand new pair of Face a Face Maeva 2 eyeglasses that she sent us a great photo of herself showing them off front and center. The Vizio team loved it so much, we knew we had to share it with our blog readers! The deep aubergine frames looks so flattering against her fair skin and blonde hair, giving her a happier, more youthful and elegant appearance – exactly what your designer glasses should be doing for you!


Maeva 2 has two sets of rims, the aubergine-colored based, and the gold rim that hugs the edges of the lens. The slimmer rims extend forward, and as you can see in Susan’s photo, give the frame a beautiful shine. These rims connect to a matching gold hinge, which leads to curvaceous arms that boast a spotted-tortoise pattern.

Do you want to be featured in our Frame of the Week series? We love to see how happy you are in your new eyeglasses and sunglasses, so submit your photos via Facebook, Twitter, by using the hashtag #viziooptic on Instagram, or by emailing photos to We look forward to seeing you!

An Ode to Mirror Sunglasses

Ray Ban aviator sunglasses

Mirrored designer sunglasses are one of the biggest trends in fashion right now, spotted on athletes, celebrities and some of our favorite style bloggers as well. But what is it about that beautiful shine that makes us jump for joy every time a new pair arrives at Vizio?

For us, it’s all the cool colors the lenses come in – shades of pink, blue, green, orange, yellow…. you name it, we have it. This is prime time to have color-popping accessories, and despite their ’80s roots, bright mirror lenses give add a modern edge to any outfit. Check out a few of our favorites below from Ray Ban sunglasses, and try pairing them with simple, delicate outfits for an eye-popping look.

Ray Ban Large Metal Aviator Sunglasses

Ray Ban Large Metal Aviator sunglasses feature crystal green mirror lenses to complement their classic gold frame. With the original aviator silhouette, all you need is a touch of color to bring this style into 2013.

Ray Ban Folding Wayfarer sunglasses

Meanwhile, these Ray Ban Folding Wayfarer sunglasses get an upgrade as well with their cool black and navy frame complemented by crystal blue mirror lenses. Not only does it looks pretty awesome, but it conveniently folds into a small size that fits perfectly in a shirt pocket or small inner pocket in your purse.

Ray Ban Cats sunglasses

Last but not least, Ray Ban Cats sunglasses take the typical aviator silhouette and give it a matte, transparent frame in plastic with crystal brown lenses that boast an orange mirror treatment. The most complex of all three styles, Cats will be the showstopper this summer, so make sure to tone down the rest of your outfit to let this baby shine.

Frame of the Week: Swissflex Rimless Eyeglasses

Helping children choose their first pair of kids glasses is one of our favorite things to do. For little ones, it’s a whole new experience and our job is to make the transition to a glasses-wearing lifestyle as easy as possible. The bonus is that we get to help them pick out a frame that shows off their cool personalities as well. Growing up is all about finding the best ways to express yourself and letting them choose their favorite colors and patterns is a great way to do this and to help them get used to their new daily accessory.

Swissflex Eyephorics Teen Rimless Eyeglasses

This past week, our little friend Amalia (who insisted on funny faces over smiles for our photo!) embarked on her new journey as the coolest glasses-wearing girl on the block. She chose a pair of Swissflex glasses (from the Teen Eyephorics collection, fit to her size) with a petal-colored bridge and pink temples, her favorite colors! The rimless frame is as light as can be, which helps lessen the distraction of new glasses for kids because the weight makes it easier to forget they’re wearing them at all.

Swissflex Eyephorics rimless teen glasses

Swissflex eyeglasses are known for their innovative design, particularly the screw-less hinges that make for a durable and strong frame. Parents will be reassured by this hinge, sine there is no worry that screws will loosen and the glasses will come apart. Temples are thermoplastic to resist heat and maintain grip (avoiding slippage and accidental damage), ergonomic nose pads alleviate pressure, and thermosensitive ear pieces adjust to the shape of the head for a customized, comfortable fit.

Besides all the stuff parents will love, kids will have a great time picking out their favorite colors for the bridge and arms, which can be in any combination they want.

Doesn’t Amalia look happy in her new glasses? We think your child will, too. Since Eyephorics frames are highly customized, we can personally assist with your order via phone at 866-411-9428 or by email, Got any questions? Let us know in the comments!

Why Niche Eyewear is the Best Eyewear

Let’s face it, designer eyewear can be pretty pricey. When making such an investment, you expect a high-quality product crafted with care that will last for many years, but there are many eyewear brands out there that are not focused on meeting these expectations. Big fashion labels like Gucci and Prada may make some attractive sunglasses, but they’re just another notch on their alligator-skin belts when it comes to accessory lines. This isn’t to say their frames aren’t equally as beautiful and coveted as their handbags and shoes, but we want to highlight some brands that are 100% devoted to making the best-quality specs and shades and nothing else!

Alain Mikli handcrafted eyewear

At Vizio Optic, most of the designers we carry are niche brands. That is, their output is eyewear only; there is absolutely nothing else to worry about, so all their love and attention goes towards making waves in the industry with their superb innovations, creative designs, colorful options and unique shapes. Alain Mikli, for example, still crafts his  glasses by hand, layering color petals with mother of pearl for one of his signature eyewear patterns.

Other handcrafted frames come from Beausoleil, Face a Face, J.F. Rey, Kamuro, Kata, LINDBERG, MYKITA, Oliver Goldsmith, Persol, Pierre, Robert Marc,Vue dc and more – so a very large portion of our eyewear selection! Mass production is not an option for many, Persol’s labor-intensive process can take up to eight days for one frame. Knowing that kind of attention to detail is going into your designer glasses, it makes for a much more cherished accessory, especially in cases like Alain Mikli’s layered pattern, where the finished look can differ from one frame to the next leaving you with a truly exclusive and unique design.

What’s your favorite niche eyewear brand? Let us know in the comments!

Making the Rounds With MYKITA Eyewear

Earlier this year when we discussed what the designer eyewear trends would be for 2013, we never though round frames would blow up as much as they did! Circular lenses have been making their way down the catwalk all over the world, appearing on today’s top fashion bloggers, and gracing the pages of our favorite style bibles. And which brand has been at the center of all the attention? One of our favorites, MYKITA eyeglasses and sunglasses, furthering its global popularity and solidifying its place as the go-to designer for high-end and high-quality accessories.

MYKITA Bibi eyeglasses JNC Germany June 2013

In the June 2013 issue of Germany’s J’N’C magazine, the model wears a pair of MYKITA Bibi eyeglasses, a bold style that is perfect for those who like a unique look. Perfectly round lenses are encased within a titanium opal frame, separated by a complementary gold bridge. The arms are gold as well, attached to the front with the brand’s interlocking hinges that eliminate the use of screws. This makes the frame super flexible and strong! Bibi is also available in Coral Red with gold accents and Black with silver accents.

MYKITA Yolanda sunglasses - LOfficial France June 2013

In last month’s edition of L’Officiel in France, this chic model dons a pair of MYKITA Yolanda sunglasses, which perfectly flatter her features with their round frame and center-set arms, which create balance throughout her look. She is wearing the frame in Black, but these MYKITA sunglasses are also available in Tobago, Chocolate Chips, Taupe, and Blue Pearl.

What are your favorite round styles for this season?

Eye Spy… Celebs in LINDBERG Eyeglasses

Our favorite celebrities know a thing or two about great style, they have virtually instant access to some of the most sought-after brands in the world. One in particular, a Danish brand celebrated globally for its innovations in the eyewear industry and intelligent designs, is a go-to designer for many stylish stars. LINDBERG eyewear has long been a top choice, worn by Robert Deniro, Tyra Banks and many more.

Kate Bosworth and Mads Mikkelson wearing Lindberg eyeglasses

Above, actress Kate Bosworth wears a pair of LINDBERG Horn 1822 eyeglasses, a small round frame that perfectly complements are square face shape. The dark brown rims look beautiful with her auburn hair, an unexpected change from her usual platinum blonde locks. Its arms are made with titanium, attached to the front via a screw-less hinge.

In the black and white photo, Danish actor Mads Mikkelsen models a pair of LINDBERG 1235 eyeglasses, a great geometric shape that flatters his already angular face. The structured rectangular design features many straight lines, giving it a particularly masculine silhouette.


A closer look at the 1235 frame reveals its dark brown color that is deep but doesn’t provide as harsh a contrast as would a black frame, flattering the model’s skin tone. We can see the titanium arms, also featuring the innovative hinge technology – this material is used primarily for its feather-light weight and extreme flexbility, which in turn adds to its overall strength. If the Danish know one thing, it’s incredibly smart design, and we’re sure our celeb friends with the best style would agree!

What’s your favorite LINDBERG frame?

Frame of the Week: MYKITA Franz Sunglasses

Okay, okay, we’ve highlighted this one before, but we can’t help but share when one of our favorite frames is available in a new color! It’s like when you find the perfect pair of jeans, you have to have them in multiple washes to go with your every outfit – we need MYKITA Franz sunglasses in every color! Our love affair began when we first saw Sarah Jessica Parker wear her gold Franz shades in the Sex and the City 2 movie and continued as they kept releasing them in black, silver, and more recently a bold cobalt blue. Today, we bring you a new color combo:

Mykita Franz sunglasses in blue velvet with green flash lenses

Alex is wearing Franz in Blue Velvet with Green Flash lenses. This style is flattering for both men and women, with mirror lenses that are right on trend this summer. We love the navy blue titanium frame, which features the brand’s screw-less hinge – this increases the frame’s flexibility and strength and also allows for simple repairs. The hinge is made of interlocking pieces, so arms snap right back on if they happen to fall off in an accident.

MYKITA Franz sunglasses

Franz is part of a collaboration between MYKITA and Bernard Willhelm, a German fashion designer, that started as limited edition, but has risen to such great popularity that the brand keeps rolling out new colors. We won’t complain! This frame is also available in a bright orange with metallic orange lenses to match. Interested? This specific color is not yet on our website, but you can email us at for more info on how to purchase this frame.

What do you think of the new color? Would you wear it?

Join Us For a Special Beauty Event on July 24

Beauty, makeup and skincare event in boston for girls who wear glassesPhoto: Flickr

Attention beauty lovers! Clear your schedules for the evening of July 24, when we’ll be hosting a special event to learn new makeup and skincare tricks, with professional tips and advice from licensed aesthetician and makeup artist Barbara Campbell.

We’re already in the middle of wedding season and we’re sure you have plenty of fun summer events coming up on the calendar, so Barbara will be demonstrating various techniques to help you look your best no matter what the occasion. Have you seen something interesting in a magazine lately? Has your favorite celeb been nailing her red carpet makeup looks? Need recommendations for the perfect eye-brightening products? Bring photos, ask as many questions as you want, let our special guest work her magic, and learn something new and fresh to add to your beauty routine.

Barbara will also go over how to show off your eyes in the best way while wearing your glasses, so bring your frames and let her offer advice specifically tailored to your prescription. She will also show you great ways to transition makeup between eyeglasses and contacts.

This event is totally free and open to you and your friends whether you wear glasses or not – the more the merrier! We ask that every attendee RSVP here. There will be wine, cheese and fruit to snack on throughout the night, so grab your girlfriends and head over to Vizio Optic on Wednesday, July 24 from 5:00 to 7:00 PM!