Monthly Archives: September 2012

MYKITA: The Architects of the New Generation of Eyeglasses

MYKITA eyeglasses

Is it possible to define oneself as both avant-garde and classic? If you’re MYKITA Eyewear, then the answer is most definitely yes. Founded in 2003 by Harald Gottschling, Daniel Haffmans, Philipp Haffmans, and Moritz Krueger in Berlin, MYKITA stunned the eyewear world when it introduced its premier Collection No.1 at the Silmo international eyewear fait the following year.

Why MYKITA? Though the name evokes the minimalism and simplicity of the Far East, many of the brand’s enthusiasts are surprised to learn that the name is actually a clever portmanteau. MYKITA’s first headquarters were located in a former daycare center, known as a kita, in Berlin.

MYKITA Eyeglasses

In their opening collection, designers Haffmans and Gottschling managed to capture harmony between man and mechanism with the ingenious use of surgical-grade stainless steel and a revolutionary hinge apparatus that made screws and soldering obsolete. These innovations resulted in modernized traditional eyeglasses and sunglasses that were lightweight, yet incredibly durable and unbelievably comfortable. The collection remains a hallmark of elegance and aesthetic clarity that can be as colorful or as subdued as the wearer prefers.

Two years later, again at Silmo, MYKITA unveiled their Collection No. 2, which was in many ways a departure from the brand’s previously established design sensibilities (though elements of the paradigm-changing hinge remained). Instead of its signature sleek slim-line metal frames, this collection featured full-bodied, three dimensional acetate frames that, while still a variation on long-established eyewear styles, were most definitely more playful and sculptural than their predecessors. To make a fuller frame required yet another leap in innovation: a snap-hinge that does away with the unappealing gap that’s left between the hinge and the frame on traditional acetate glasses and sunglasses.

Both collections have contributed to MYKITA’s celebrated reputation in the design world. The brand’s sophisticated look, cutting-edge hardware, and impeccable workmanship led to MYKITA winning awards at several high-profile international design competitions for eyeglass design and overall product design, including the 2007 Silmo d’Or Award, the 2007 Red Dot Design Award, and the iF Product Design Award in both 2007 and 2010.

MYKITA LITE Agneta eyeglasses

From there, MYKITA revealed a passion for taking lightweight eyewear to new heights with their LITE collection, which is comprised of ultra light metal frames consisting of no more than three individual pieces. Then came from LUXE line, with a high-end retro look marked by details like buffalo horn tips and precious metal coatings, and the LIMITED collection, in which MYKITA partnered with various designers to create the MYKITA sunglasses which are unlike any on the market today.

In April of 2007, the brand opened its first exclusive shop in Berlin, with the entire store concept designed to reflect the forward-thinking philosophy and unique look of MYKITA. All MYKITA frames continue to be hand-assembled at MYKITA’s own production site in Berlin and are available at over 1,400 select high-end opticians across the globe, including at Vizio Optic in Boston, MA.

The Most Comfortable Designer Eyewear In The World

LINDBERG Spirit Titanium 2101 c.P10 eyeglasses

For those of you who wear or have at least tried on the LINDBERG Spirit Titanium rimless eyeglasses, you know what an amazing pair of eyewear feels like in its lightest form. With these elegant glasses, you may forget they’re even there because they feel as light as a feather.

LINDBERG glasses are made of titanium, a metal that is strong, durable, and nearly indestructible. The hinge has no screws either, making the minimalist design even lighter and totally innovative.  LINDBERG Spirit Titanium frames are in that unique class of eyewear that fades into the background while still attracting admiration and attention due to their very clean and simple, handmade Danish design.

LINDBERG Spirit Titanium 808 c.05 eyeglasses

We think that LINDBERG Spirit Titanium glasses deserve all of the design accolades they receive each year, thanks to the brand’s leadership in the eyewear industry in creating the lightest rimless eyeglass frames in the world at just 2.8 grams. With no soldering, screws, or rivets, the design features ultra-thin, ultra-durable titanium wire artfully twisted into temples, hinges, bridge, and clips accommodating any number of frame colors and lens shapes and types. Plus, the remarkable flexibility of this titanium makes LINDBERG Spirit rimless glasses almost entirely customizable as we at Vizio Optic, or your local optician, can tailor the temples and bridges to match your style (pick any color!) and ensure a perfect fit for your face. These are truly custom-made glasses that take no less effort than tailoring a custom suit or tuxedo.

Since the Danish firm of architects Dissing & Weitling collaborated with optometrist Poul-Jorn Lindberg to create these striking rimless frames in 1983, the LINDBERG Spirit Titanium (and previously its predecessor LINDBERG Air Titanium) have been awarded many of the most prestigious international design awards.

Today, these pioneers of ultra-lightweight eyewear are as smart and stylish as ever, with devotees among the celebrity set – as well as the Danish and British royal families. Try them on, and you may just become the newest disciple of LINDBERG Spirit Titanium glasses.

Prescription Sunglasses: See and Be Seen

Beausoleil sunglasses

People love getting prescription sunglasses because they don’t have to choose between seeing well while reading a book on the beach and wearing a regular pair of sunglasses but still squinting to see. You can get just about any sports or designer sunglasses fitted with prescription lenses by Vizio Optic or your local optician, and the special UV coating on these lenses is an absolute necessity to protect your eyes from the sun’s dangerous ultraviolet rays.

Some of our customers ask about a slightly less desirable choice – the tinted clip-on lenses that get attach to the top of your regular prescription glasses. But do you really want to walk around with these two sets of lenses or worry about losing the clip-on when you misplace it?  Prescription sunglasses make all of this a non-issue for the glasses wearer, who would otherwise have to settle for a combo of non-prescription sunglasses and contact lenses or the fashion limitations of the clip-on lenses.
Maui Jim sunglasses


Whether you wear reading glasses and you dream of flipping through a magazine on the water in the sun or you’re a full-time glasses wearer who wants UV protection, you may want to look into getting prescription sunglasses that will help you do both.

An incredible variety of sunglasses can be made with Rx lenses – including bifocal and progressive lenses. And it’s even possible to find wraparound styles in certain prescriptions. Polarized prescription sunglasses are yet another option and Maui JimOakley, and Ray Ban all provide fashionable styles. We prefer having corrective lenses in our sunglasses over clip-ons, don’t you?

LINDBERG Rim Titanium Glasses: Simply Smart

LINDBERG Air Titanium Rim HERMOD eyeglasses

In the case of Danish eyewear master and designer Paul-Jorn Lindberg, of LINDBERG Eyewear, inspiration was born of exasperation – namely, exasperation at the fact that the eyeglass frames in his very own shop held little appeal for him. First came his groundbreaking LINDBERG Air Titanium rimless frames (the predecessor of the LINDBERG Spirit Titanium), which have stayed on the  radar for almost 30 years. Then came LINDBERG’s innovation: LINDBERG Rim Titanium eyeglasses, sleek, super lightweight, full-rim frames without any screws. These are the favorite of executives, politicians, and royalty alike.

Just as in the original LINDBERG rimless eyeglasses collection, everything superfluous – welding, screws, and rivets – has been eliminated from LINDBERG Rim Titanium glasses, leaving behind only what is necessary for absolute comfort and superior style. These are frames that have been reduced to the bare essentials while maintaining their innate magnificence of design. It’s not at all surprising that LINDBERG Rim Titanium glasses are the glasses for anyone who wants to project a calculated image – the eyes reveal what they want to reveal while the super slim titanium rims add just the tiniest touch of mystery.

LINDBERG Air Titanium Rim PERRY eyeglasses

As far as looks go, LINDBERG Rim Titanium glasses take Danish minimalism to a whole new level with incredible design finesse and true aesthetic innovation. Their simple elegance belies strength and flexibility that demonstrates that, yes, less can be more and beauty can be strong.

We really like these LINDBERG Rim Titanium glasses. How do you like them?

Aviator Sunglasses: An Instant Classic


Even if the name “aviator sunglasses” doesn’t immediately ring a bell, we guarantee you’d know them on sight. You may have missed them in the 1960s when they were a hit with the most stylish kids, but it’s a rare person indeed who wouldn’t recognize a photo of a young Tom Cruise in his Ray-Ban aviator sunglasses from the 1986 movie Top Gun.

Also known as “pilot shades,” Ray-Ban’s aviators feature one of the most recognizable – and most copied – frame styles out there. Developed by Bausch & Lomb (who later founded Ray-Ban) in 1936, the original aviators had oblique teardrop frames made of gold-plated metal with green lenses made of mineral glass to filter out infrared and ultraviolet rays.

Ray Ban Large Metal Aviator RB3025 sunglasses

The unique teardrop shape that have made aviator sunglasses an enduring classic is more than just a concession to style – the frames and slightly convex lenses work together to cover close to the wearer’s full range of vision while also preventing as much light as possible from hitting the eye. The end result is a slick pair of sunglasses that cancel glare without sacrificing visibility.

Is it any wonder that Ray-Ban aviators became an almost immediate favorite of the military, and subsequently civilians and law enforcement officers? America’s love affair with aviator sunglasses began early on when photographers captured General Douglas MacArthur sporting a pair when he landed at Red Beach in Palo, Leyte in the Philippines during World War II.

But as much as Ray-Ban’s iconic shades have always been associated with man’s men generals and Air Force hot shots, most people love aviators because they’re still the epitome of cool. Just ask Hollywood! This is one pair of sunglasses that goes with anything – they look just as great paired with an elegant suit as they do when worn with jeans and a faded t-shirt.

Need more proof that aviator sunglasses never stopped being hot? Ray-Ban recently celebrated the birth of the brand and their most famous frames with a re-launch of their signature styles and live shows in New York and London, which featured punk-rock legends Iggy and the Stooges and the New York Dolls.

Explore our selection of Ray Ban Aviators, or call us at 866-411-9428 to learn more about choosing a color and size.


MYKITA Sunglasses for Fall 2012

Just because it’s fall, that doesn’t mean you need to forego fashionable sunglasses this season. Even with the cooler weather, protecting your eyes is a must, and you can do so in darker colors that will take you through to winter and even look chic all year long. Take a look at the Fall 2012 selection from MYKITA, which features a number of classic styles that are perfect for autumn.

MYKITA Ornella sunglasses

MYKITA Ornella sunglasses are from the NO 2 plastic sun collection, with a distinctly retro look that is a perfect match for this seasons trend. Oversized with a round silhouette, this style features a thick glossy rim in a timeless tortoise pattern, with matching gradient brown lenses. The arms are straight and equipped with the brand’s famous screw-less hinge.

MYKITA Franz sunglasses

MYKITA Franz sunglasses are a great style for those who want to stand out. It is shiny and bold, looking like a fashionable shield for your outdoor sports this fall and winter. With an aviator-style silhouette, Franz comes in shiny gold and features teardrop-shaped lenses, a straight-top line with a closed bridge, and matching gold arms in lightweight titanium.

MYKITA Carlos sunglasses

MYKITA Carlos sunglasses are a unisex frame with a large rectangular silhouette. It comes in a glossy black plastic with matching solid black lenses. Carlos features a skinny rim and straight arms, connected to the front with the screw-less hinge that is made with interlocking pieces.

Why Round Glasses Are BAD For You!

This season is all about vintage inspiration, with eyewear designers taking cues from the past in their fall collections and sending retro silhouettes into the world of fashion. While throwback styles are always going to be a great trend, round designer glasses can be absolutely terrible for you! Yes, we all want to hold each other’s hands and sing Beatles songs in harmony, but we can’t all look like John Lennon while we do it. Want to know why?

Many people simply don’t have the right face shape for round glasses. Specifically, those with round and oval faces should completely avoid this type of frame. These silhouettes have soft facial features, thus the circular lenses will only add more curves to the face and overwhelm your look. John Lennon, on the other hand, had an oblong face, which looks great with tall lenses because they shorten the disproportional  length of the face. Ideally, you want to create balance in your appearance, thus the perfect frames for you are those with a more structured design. This way, rectangles and other geometric frame shapes will add angles to your face and create a complementary look.

If you’re trying to figure out why something looks a bit off when you look in the mirror, your glasses should be one of the first things you check. Round is simply not a style that works on everyone! Unless you’re blessed with majestic cheekbones or a chiseled jaw, stick with angular styles like the Alain Mikli glasses and MYKITA glasses below.

Alain Mikli AL1039 eyeglasses

MYKITA Barbara eyeglasses

J.F. Rey Honors Breast Cancer Awareness Month

In honor of Breast Cancer Awareness Month this October, J.F. Rey Eyewear is releasing a limited edition pair of glasses to help find a cure for the disease that affects one in eight women.

With a feminine and curvaceous silhouette, the frame that surrounds its oval lenses comes in the causes’s signature bright pink. Made of acetate and metal, it features laser-cut cancer ribbons patterned throughout, backed by thin wire mesh to keep the eyeglasses strong and durable. Arms are capped with complementary blue plastic for a comfortable fit over the ears.

J.F. Rey eyeglasses

The French brand will debut this special frame on October 5 at the “Lipstick Lounge,” during a charity event thrown by Glam-A-Thon – an organization that raises money for breast cancer research, awareness, and education. 100 percent of the proceeds will go towards finding a cure for breast cancer, with a goal of raising $70,000 through this event and the sales of the frame.

Of course, this limited edition style will be made with the same care and fine materials that the rest of the J.F. Rey eyewear collection boasts, maintaining its reputation of providing a high quality accessory to each and every customer.

There will only be 200 of these J.F. Rey eyeglasses made, priced at $450.00, making it an extra special and exclusive gift to yourself or a loved one. Please call Vizio Optic at 866-411-9428 to learn more about how to purchase this exclusive frame and contribute to a worthy cause.

You’re invited! – The MYKITA Trunk Show on September 22

Fall is just around the corner, and that means it’s time for another season of fabulous fashion events! Make sure to clear some time in your schedule this month for our very special MYKITA Trunk Show on September 22.

MYKITA eyeglasses and sunglasses are totally innovative and made of high-quality titanium that keeps the frames feeling lightweight and looking sophisticated. The plastic line of eyewear is equally as durable and strong, with a range of beautiful colors and shapes that will fit in perfectly with your fall wardobe. The brand is also known for its screw-less hinge, which adds to the convenience of these futuristic frames.

During the trunk show, you will have the chance to explore the full current selection of MYKITA eyewear for men and women – a rare and exclusive opportunity for fans of the brand to have in person. You’ll be able to meet with a MYKITA representative and can also work with the Vizio Optic team to find the most flattering styles for you.

As a special thank you to those contributing to this special day, customers can enjoy $100 off prescription lenses with the purchase of a frame.

Anyone who stops by on September 22 during the trunk show from 11AM to 4PM can also enter to win a FREE pair of MYKITA eyeglasses or sunglasses of their choice. Our store is located at 11 Harvard Street in Brookline, MA, (in the Brookline Village neighborhood).

For more information on the event, please email RSVP to the MYKITA trunk show here.

Polarized Lenses for a More Colorful World

The first thing most people look for when it comes to sunglasses is design and fashion, and you’ll never hear us debate that style is important to looking attractive and modern. But it’s easy to forget what is even more important for the health and safety of your eyes – the lenses which protect you from sun’s dangerous rays.

One option is a pair of polarized sunglasses – which are any pair of shades that are equipped with polarized lenses. Once the purview of fishermen, boaters, truck drivers, and outdoor enthusiasts, polarized lenses are now a staple in mainstream fashion and are an essential for everyday wear. In fact, sunglasses with polarized lenses are the fastest growing trend in eyeglasses according to sales figures.

Ray Ban Large Metal Aviator RB3025 polarized sunglasses

Why Polarized Lenses?

Simply put, the lenses in polarized sunglasses are treated with a special film that blocks reflected light, reducing glare to a minimum and making it easier and safer to engage in certain sports and other activities. But even for those who aren’t driving, golfing, biking, or skiing, polarized lenses are still a great choice because everything the wearer sees stays true to life on even the sunniest days.

When you put on a pair of some of the best made polarized sunglasses such as Maui Jim polarized sunglasses or any other sport shades, such as Ray Ban sunglasses, that nebulous, washed-out look the world gets when the sun is shining brightly is immediately replaced by beautiful, saturated colors and crisp edges. You’re suddenly seeing the world as it really is, which can add a whole new dimension to any outdoor experience.

Maui Jim Sunglasses

Not all polarized lenses are created equal

The cheap polarized sunglasses won’t block nearly as much glare as manufacturers would like people to believe, and the worst lenses will actually distort your picture of the world. That’s why, when it comes to sunglasses with polarized lenses, we always recommend designer brands that have proven their ability to block glare without sacrificing style or elegance. See the polarized selection from our favorite designer sunglasses brands here.